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Learn the fundamentals of investing your money without any intimidation or confusion.  

Complex insider jargon is translated into everyday terms you can actually understand. 
Confidently forge your own road knowing you’ll have the resources to live the life of your dreams.

Join hundreds of thousands of women helping to shape the future of money. One that works for you and your loved ones. 

Leave behind a legacy you can be proud of. 

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Finance related articles that dive into concepts, money and gender, investing basic, personal finance and management can be found here. Updated on Sundays for you to enjoy with a coffee.

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Get on track with these free guides. Designed with the average investor in mind; not insiders familiar with complex jargon. If you are overwhelmed by all the conflicting information out there. This is for you.

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Learn the fundamentals of investing in simple to understand terms. Information is laid out in a logical order so you know how each piece fits into the larger picture.

Hi! I'm Pauline

Like you, I found finance and investing really intimidating.  I grew up in a blue-collar family where money was tight and we focused on saving.  We worked hard for our money, but our money wasn’t working for us.

I’m not into “get rich quick” schemes, but I knew there had to be another way to build a nest egg other than working overtime or a(nother) side gig.  So I rolled up my sleeves and dove into the Finance Industry.  I worked in the wealth management arm of a Major Bank for over 14 years to learn how the system works. I spent hundreds of hours studying to pass the 3 gruelling Chartered Financial Analyst exams and earned my CFA designation. 

After seeing how the system serves those who were already wealthy, I knew I could leverage my knowledge to help the people the banks ignore.  

People like my parents. People like you and me.

"I wasn't sure if I was on the right track to reach my goals.  I was looking for financial advice but I was wary of advisors selling products. She took the time to analyze my situation and my objectives.  Gave me a clear picture of my current financial situation.  She provided me with different strategies that reflect both my needs and my risk tolerance. I am now certain I have a strong plan that will ensure my financial well-being and I feel more confident to manage my money in the future."
Annie D.
(not her real picture - b/c privacy)
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